Wandia Gichuru is the Co-Founder and CEO of Vivo Fashion Group, a retail fashion business that was started in 2011. Vivo's flagship brands (Vivo Woman, Safari & Zoya) are specifically tailored to suit and compliment modern Africans, and are known for being stylish yet comfortable, functional and affordable. Vivo currently runs 22 physical stores across Kenya and Rwanda, as well as a manufacturing facility where the majority of Vivo products are made. Separately Wandia Co-founded ShopZetu, a multi-brand e-commerce platform dedicated to trendy and affordable fashion, beauty and accessories brands.